Top 13 Benefits of Social Media Marketing For Your Business

With 75% of people aged 13+ across the globe reportedly using social networks, including social media marketing to your overall marketing plan should be an easy decision. Yet, up to 25 percent of British SME managers say they do not use social media for marketing in any way.

If you’re among 33% of UK businesses that aren’t using Social Media Marketing, you may be not reaping a lot of great advantages and we’ll provide the benefits. From increased brand awareness to increased sales better communication with customers , and increasing visits to your website The following are the top 13 advantages of using social media for marketing for your company.

1. Brand Recognition and Brand Awareness

One of the biggest benefits to social media is it provides you exposure to 4.62 billion people across the globe. It takes only 5-7 impressions for someone to first recall your brand. The more often they encounter your logo and your message, the more they build the connection between your visual branding and the product.

Just getting users to share, comment or like your social media posts will put your content in front of a whole new set of potential customers and business partners. The greater exposure your brand receives the more well-known it becomes, resulting in better brand awareness.

2. Brand Authority & Becoming a Thought-Leader

Social media marketing does more than let people know about your company, it could help you establish your expert in your field. The more valuable content you make available to your customers and the more you establish yourself as a knowledgeable expert particularly if other well-known brands from your region engage with your posts.

As the authority of your band grows it is more likely for people to contact you with questions about things that are related to your area of specialization. This is what is commonly described as becoming a thought leader. It’s not something that can be achieved overnight, however, if you put in the time and effort to implement an effective strategy for social media You will likely see your social media influence grow.

3. Create a Story for Your Brand

As social media gives you an immediate way to communicate with your existing and potential customers and potential or current business partners as well as suppliers, it’s the ideal platform to tell your company’s story. Whether that’s important news including expansions and new products, or new hires and more or simply telling people about your brand’s history and beliefs – there’s simply no better way to share the persona of your brand as a brand, what you stand for and what you’re up to.

Your story tells the story of your brand and allows you to develop a deeper, emotional connection with your customers. When your followers on social media begin to get acquainted with the brand more they are more likely to invest in it and interact with the content you post.

4. Brand Loyalty

An emotional bond and constant customer satisfaction create brand loyalty. According to research, 56% consumers are loyal to brands that seem to recognize their needs, wants and ways of living. As your bond to your target audience grows as you grow, you will build a dedicated fans for your brand. This is thought to be a major benefit of social media marketing with 61% marketing professionals.

Generating loyal supporters brings long-term benefit to your company since customers are more likely to pay more for a product or service that is offered by an organization they feel they can believe in. For example, those who belong to loyalty programmes spend 12-18 percent more on their preferred brands than one-time buyers.

5. Customer Engagement

Social media is the only medium, short of face-to-face customer interactions in your physical store that lets you get instant and two-way exchange of information with your existing and prospective customers. This is the reason it is not a surprise that 80percent of marketers utilize social media marketing to boost the engagement of their customers.

If you are aware of your group well, you can apply various strategies to increase the level of engagement with your customers. This can be done by posting at certain times of the day, on a particular platform or sharing a specific kind of content (text or images, video,).

6. Better Customer Services

Being able to provide better customer service is on the list of benefits from social media that your company can reap. In terms of customer support, emails and enquiry forms no longer are sufficient. 40% of consumers quit a company that doesn’t provide live customer support options, with 1 in 5 never returning.

When you use your social media channels you are able to respond to customer questions immediately via private messages and comments. But, if you’re going to take customers’ requests for assistance on social media, then you need to always be aware of it and respond fast. Studies have shown that almost half of customers be tempted to contact a company for help on social media. Of these, 2/3 would expect to get a response and half expect the response to come within three hours.

7. Greater Customer Satisfaction

Achieving your social media marketing strategy in order will result in better customer satisfaction. It’s an opportunity to demonstrate that you care about your customers’ thoughts as well as feelings, and that your brand is willing to take the time and effort to these and swiftly address any issues that may be arising.

The satisfaction of customers in the online area is just as important as it is in person. 71% of customers who have had a good experience when communicating with a business online are likely be more likely to refer it to relatives and friends. That’s another advantage of marketing via social media that’s worth taking advantage of.

8. Reputation Management

When we talk about connecting with your audience in a timely manner, and delivering the best overall experience we cannot overlook the importance to use social media in the form of a way to manage your reputation. It is especially important to know that 54 percent of social media users go through a company’s online presence before committing to buying its product or offering.

A negative review could be more damaging than you realize 57% of consumers report that they may be dissuaded from making a purchase due to negative reviews about a company’s online. Thus, being proactive with your response to reviews could make a huge difference in the process of converting prospective customers.

9. More Sales and Conversions

Every business wants profits and social media marketing can be used to benefit you in doing just that. According to 60 percent of marketers who have used social media, one of the main positive effects they’ve experienced was an improvement in their sales as a direct consequence the social media marketing. In addition, 78% of salespeople who had their clients’ attention through social media were reportedly much more successful than those who did not.

The bottom line is that taking the time to engage with your customer base and build long-lasting relationships between your brand and your loyal customers result in higher conversion rates, making it a valuable use of your resources.

10. Website Traffic

Good social media content is accessible to others, so what you post will not just be visible to your current audience but also by their social media network. This means that more people will be able to see your blog post, and if they contain links to your site it is likely that you will get an increase in the amount of traffic coming to your website as a direct result of your social media output. Knowing this, a healthy growth in website traffic is thought to be the most significant advantage of marketing via social media in 79% marketers.

However, a peak in traffic generated by just one social media posting does not create an impact that lasts. To see a sizeable improvement in your website’s overall performance in terms of ranking (or that is to be more likely to be found at the top of the results page on search engines when people are searching for related items to your business) it is necessary to work on your social media presence continuously during a minimum of 6 months to one year.

11. Lead Generation

Facebook, Twitter, Linkedin and Instagram and YouTube and TikTok can be used as channels through which you can meet new customers and new business partners. This is a benefit of social media marketing you must definitely take advantage on. 66% of marketers agree that they have seen lead generation benefits from their social media marketing campaigns.

The reason why lead generation through social media works is that it is a simple commitment from your potential clients. When all they have to do is tap a post in your latest Facebook advertising campaign to learn more about your product or service and then look up your pricing and get the details that they require, they’ve no risk. There is no input of data or complex actions on their part. As a result, your number of digital prospects is sure to expand.

12. Data-Driven Insights

With an in-built capability for data gathering and analytics, as well as various external tools available, social media gives you a wealth of actionable knowledge… if you know what to look out for and that’s.

For example, you can make use of social media in order to keep an your eye on your competition to see what they’re doing, what kind of content their audience engages with and gain market insights that will help you formulate and improve your own business strategy.

Furthermore it is possible to gain a wealth of knowledge about your target market – from who your clients are and what they’re interested in, to what kind of content they interact with and what motivates conversions. You can then apply that expertise to craft targeted marketing campaigns that result in greater conversion rates and greater return on investment. It is also possible to use social media to serve as remarketing method to get in touch with people who have already purchased your product or service.

13. Cost-Efficiency

Social media marketing can be a cost-efficient way of connecting with your followers, creating your brand name and increasing money. There are many methods of achieving this. For instance, repurposing content is an excellent strategy. You can share the exact document with small changes across different social media platforms to target different types of audiences. Additionally, it permits you to share helpful websites with a the wider audience.

Do you want to give some of your content some extra push? The best part is that social media advertising can be highly targeted to target the individuals who are most likely to interact with your brand and purchase, so you can spend your budget on campaigns that actually perform.

Furthermore, you won’t have to invest a fortune in creating chatbots with smart technology for your site if it is possible to create a trustworthy customer support team on your social media channels, as your lines of communications across all social media platforms are built and ready to use.

In short, there are many advantages to marketing via social media that you can reap when you invest in your company’s social media presence. those we’ve mentioned just about scratch the surface of what social media can do for your company’s image. Your competition is probably already on social media, if you haven’t started working on that yet you should begin to establish your voice and connect with your customers online.