You’re a professional exceptionally skilled in your art, but you’re sure that you need more jobs on your resume? Then you’re in right spot! In this post, we’re exploring web design specifically for tradesmen, and the essential aspects that you should think about when creating your own website or employing an expert web designer (as an experienced tradesperson, you are aware of the importance of employing a skilled professional to complete the work, I’m certain). If you’re interested in getting a the price for a web design estimate, contact us today or continue reading for more web design DIY ideas for tradesmen.
Things to think about
The location you select for your business is relevant to your specific business. Since you’re likely to need to interact with customers in person for your business It’s crucial to get customers who are within your vicinity as much as you can. One method to get local customers with no the need for a website design for tradesmen is to use Google Business for local search results.
If we take a look at “Plumbers” In the first place, we receive a couple of advertisements that offer a high returns on investment (ROI) however they demand the payment for each click. Below this, we receive Local results on accounts that have Google Business set up.
The first thing you should notice in these three top results is that they have great reviews. In addition to many of them. You will receive testimonials directly from clients simply by emailing an email to them and asking them to write a review for your company.
Additionally, they’re optimised to display their business as business and also the request for location. Additionally, every one of the top results have an online website that is linked to their listings. This is crucial since a lot of users will visit your site to learn more about you prior to calling to request the price. If you just use the free listing and telephone number, you’re likely to lose out on potential customers who would like to know the background of a company before contacting.
Give your customers a reason to choose your business!
Domain name purchase
Web design isn’t possible without a domain. Based on the type of the design software you choose for, you could choose to use them to buy your domain. For example, if you purchase an Wix package, you might be able to purchase directly from them. Or in the case of WordPress you can buy domains from a provider like GoDaddy.
There are a few aspects to take into consideration when selecting the right site for businessmen. First, we recommend keeping the length of the domain to a minimum at least 3 words, and not over 20 characters. The smaller a name’s length is the simpler it is to remember, however, it can be a problem when you have an excessively long domain name in numerous printed scenarios. Imagine fitting a lengthy domain name in small spaces such as business cards, or making a huge area on banners. This means that the total text must be extremely compact. For instance on a 10ft banner what will be easier to read, YourNamePlusYourLocation.com or simply YourName.com?
Many tradespeople look for domains that include their business’s location and location as shown in the image below. This can be beneficial to get found on those terms, but they do nothing to improve the overall recognition of your brand In the future, your web design might be taken over by a competitor, and nobody would be able to tell the distinction. When possible, we recommend that you select a brand name and use SEO principles to improve your chances of being recognized on Google.
Whatever you decide to do however, we suggest purchasing your own domain instead of having your web designer purchase it on your behalf. This will give you complete authority over what happens to your site regardless of what might happen. We’ve seen web designers cease trading, leaving tradesmen with a need to correct this, which could cause massive headache.
Hosting service purchases
After you’ve got your domain name, the next step to getting your tradesman website in place is to buy hosting. We’ve tested a variety of alternatives and by far the most user-friendly, reliable, and packed with features is SiteGround’s hosting services, particularly in the case of the WordPress website design. There are definitely cheaper alternatives offered, but we believe that the reliability and speed of service are more crucial than the few extra dollars you’ll pay.
If you’re looking to hire an expert in web design for the overall design of your website, it’s possible to have your hosting and maintenance requirements handled by us. If you’ve purchased your own domain and an agency such as ours can connect at our own hosting services , meaning you don’t need to worry about technical terminology used in setup. The best thing with SiteGround is the fact that they permit users to include collaborators, such as web designers. This means that you can manage your hosting account without having to know the passwords for your admin account.
If you’re creating your own website, we suggest WordPress in the moment, compared to other web builders. It provides you with more flexibility and features without the extra costs associated with other builders. One of the major advantages of WordPress is that if you create your own website but decide later to upgrade it by hiring an expert web designer they can make use of your existing framework to upgrade or alter your website’s design. Instead of moving hosts and switch builders you are familiar with.
From free themes through ThemeForest to WordPress the theme directory that they own, There are many themes available. It means that you can pick themes that are close to being live and tweak it to personalize it. Be aware, however, that themes pre-made contain a lot of filler pages and sample pages.
If you choose to work with a web designer like us We will create your web design from scratch that is tailored to your requirements and target market. If you are choosing a designer to represent your business, be sure they understand the needs of your customers and can tailor your design to fit the overall branding. A large portion in your website’s design is going to result from the SEO and User Experience techniques employed. When a prospective client visits your site the visitor must be given the reason why your business is the best choice for them and the best way to decide to take action.
In order to help people become clients, certain features like booking systems can make a difference. If you are able to eliminate steps for customers, they can make it easier for them to become customers. For instance, if in a position to provide an automated call-back system for requests outside of business hours and provide customers with an improved experience in reaching people at the exact moment they need. This can be particularly useful in the case of a band that is a single person and aren’t able to be available to answer the phone. Booking systems are also useful for those who offer unambiguous and transparent pricing for certain services. This will permit customers to make reservations for services on your website.
If you want to ensure that your website’s design reaching the maximum quantity of potential customers for your business there are a variety of factors which are known as Search Engine Optimization. After you have your website’s layout in place it is important to ensure that your site is technically optimized for elements like page load time (we offer an informative article about the importance of speed on your page for SEO) titles, headers, and tags are in place as well as meta descriptions. If you’re using WordPress we recommend installing Yoast to provide you with a list of these factors on every page. We optimize each page when creating websites for our clients. We also employ techniques to ensure that the pages you create will also be optimized as you add them to your site in the near future.
Another important aspect to be able to rank at the top of Google for your company includes the utilization of Keywords. It is simply (yes it’s a huge oversimplification) the process of adding relevant keywords to your website content in order to attract users’ seeking out information. For example the phrase “electricians Newcastle” has approximately 780 searches each month. If you are able to appear within the top three results for a keyword such as this, you will significantly increase your number of monthly visitors. If your website has been properly designed for users, you can generate a lot of additional leads.
The benefit of keywords is that they can be found for many search terms within one article. Important to keep in mind is to ensure that your article is well-read first. It is also important to include an appropriate Keyword or phrase in places like the URL slug as well as the title. For instance, “Web design for tradesmen” in our title and “everything-you-need-to-know-web-design-for-tradesmen” in our URL.
An excellent place to locate appropriate keywords for your company is to simply take a look at the suggestions Google provides when you type in a search. The bottom of every page of results, Google will show you the other terms relevant to your business that people are searching for.
Are you a tradesman and in the market for web-based design?
If you’re interested in getting new customers Contact us now to discuss how we can assist you.
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